Rs 4,000 Crore To Be Invested Across Verticals By Applause Entertainment
Aditya Birla Group of Companies venture, Applause Entertainment has said that it would invest up to Rs 4,000 crore in the next 3 to 4 years in various verticals. The entertainment firm is looking to expand across film, animation, factual entertainment, and gaming verticals. CEO of Applause Entertainment, Sameer Nair, said, “We are ready to back the right stories. So far, we have invested and reinvested close to Rs 400 crore in the last three years, and I anticipate this number to go up by 10X in the next 3-4 years. It will be a mix of fresh and re-investment”.