Rs 150 Crore To Be Invested By Amway For Digital Transformation
American multi-level marketing company, Amway announced on Tuesday that it would be investing Rs 150 crore for digitally transforming its business. The investment is aimed at stepping up manufacturing automation, home delivery, and strengthening the digital capabilities of the firm. The company had begun integrating offline-to-online sales, from early this year to drive targeted results, including through virtual sessions and online consultations. Amway is also working towards partnerships with other online platforms.
The company has said that it has conducted over 6,000 online training programs across regions over the last few months, reaching over 9 lakh direct sellers and consumers.