Zee Entertainment plans investment worth Rs 116 crores
Media and entertainment firm Zee Entertainment plans to invest Rs 116 crore. According to The Economic Times, the firm would invest the amount in the visual effects and animation studio, Phantom Digital Effects Ltd.
The aim is to enhance Zee's content creation capabilities across platforms and genres by leveraging PhantomFX's global expertise and AI-integrated production.
Also Read: PVR INOX launches its first multiplex in Leh