Nothing Before Coffee eyes 170 outlets across India
Jaipur-based coffee chain Nothing Before Coffee (NBC) has plans to have more than 170 outlets across India by the end of FY27. The firm has recently expanded across cities, including Jaipur, Indore, Lucknow, Varanasi, Surat, and Ahmedabad. As of now, the firm operates in 45 cities across 12 states.
The expansion is targeting Tier 2 and Tier 3 cities, as the firm believes that for Gen Z in Tier 2 and Tier 3 towns, coffee is no longer just a functional beverage; it is an accessible lifestyle choice and a statement of identity.