Micromax And MediaTek Tie Up To Design And Develop Smartphone
Indian Smartphone manufacturer Micromax on Wednesday announced that it has partnered with Taiwanese chipset maker MediaTek to design and develop smartphones for its new "in" brand. Micromax is looking at investing Rs 500 crore over the next 12-18 months towards R&D, marketing, and sprucing up manufacturing towards its new sub-brand “in”. The company which is looking to make a comeback in the Indian market and take on Chinese giants like Xiaomi is expected to launch its first device under the new brand in the 1st week of November.
The collaboration of the two firms would design and develop smartphone solutions powered by MediaTek Helio G Series with MediaTek HyperEngine game technology.